Packaging & Catalogues
Neal’s Yard Remedies is a large organic health & beauty brand. Within this multi-channel retail environment it was essential for me to have good commercial awareness with a strong focus on branding, making sure designs met consumer expectations. Creative projects designed by myself included, packaging for gifts and beauty products, catalogue design, POS and digital material.
Whether you're launching a new product, refreshing an existing line, or producing a catalogue, I can deliver innovative and creative designs that engage, inform, and inspire.
“Cathryn was particularly creative while also well-versed in the skills of artwork and production (not a common combination). In the time we worked together, I couldn’t have asked for a better worker.”
Spring Product Catalogue
For this 40-page quarterly catalogue, I developed conceptual layouts aligned with the marketing initiatives in progress. My design process is to research layout and product trends. Taking forward this inspiration, I conceptualise design layouts that are inspiring, showcasing the products in a clean, engaging format, utilising either illustrations or considered props.
From initial concept, layouts were created through to approval with stakeholders. I directed all photography for the product spreads, including the front cover and model shoot for the Wild Rose Beauty Balm campaign. Once the images were selected, I prepared the artwork files for print, which involved last-minute product adjustments and color correction using Photoshop.
Gut Health, A5 Booklet
Neal's Yard Remedies Brand Brochure
Superfood Packaging
Christmas Gift
Baby Gift Collection Packaging
Deliciously Ella, Product Packaging