Consultant Brand Book

This 92-page product catalogue was created as a valuable support tool for consultants, used at home selling parties and also as a reference for price and product information.

To ensure the catalogue effectively showcased our products, it was crucial that the design adhered to brand guidelines and provided a user-friendly experience. The design is visually striking, utilising a focus on imagery and colour to engage the audience.

To further boost engagement and sales, I introduced a unique incentive: featuring consultants as models on the front cover. Every year, hundreds of consultants eagerly applied for this kudos, resulting in increased interest and ultimately, sales.

Additionally, the photography for the Bath & Body section required a refresh, as the products were frequently updated. I conceptualised and directed the new imagery, overseeing the shoot and art direction to ensure the highest quality visuals.